{"title":"Award Winners 🏆","description":"","products":[{"product_id":"sevilla-shirt","title":"Sevilla Long Sleeve","description":"\u003ch2\u003e\"OH, TO HELL WITH IT. I'LL JUST WEAR THAT OLD POLO AGAIN.\"\u003c\/h2\u003e\n\u003cp\u003e“Oh, to hell with it. I’ll just wear that old polo again”, said David Beckham, never. And neither should you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI designed the Sevilla shirt as a confident replacement for the polo. After all, 6:30 in the morning standing there at the closet isn’t the most inspirational time for any of us. But resist the urge to reach for that tired polo, man! Nothing will kill your cool, midlife look faster than that cliché of a shirt.\u003c\/p\u003e\n\u003cp\u003eThe idea for the fabric came to me while having lunch with my son, Xavier, in Sevilla, Spain. As Xav and I sipped our drinks and marvelled at the airy structure of Las Setas de Sevilla soaring over La Encarnación square in the old quarter, I began to think that maybe German architect Jürgen Mayer was onto something. It looked light and airy, but also strong. Check out the studio tour video for the whole back story.\u003c\/p\u003e\n\u003cp\u003eAnd of course I make it in a ton of colors – all designed to work with your other Y.Chroma wardrobe pieces for cool, complete looks. Click through the colors and I think you'll appreciate how versatile the Sevilla shirt is.\u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Royal Gold \/ XS (Short)","offer_id":63503686304113,"sku":"SHRT-SEVI-GOLD-XS\/SH-LSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Royal Gold \/ SM (Short)","offer_id":63503686336881,"sku":"SHRT-SEVI-GOLD-SM\/SH-LSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Royal Gold \/ MD (Short)","offer_id":63503686369649,"sku":"SHRT-SEVI-GOLD-MD\/SH-LSLV","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"Royal Gold \/ LG (Short)","offer_id":63503686402417,"sku":"SHRT-SEVI-GOLD-LG\/SH-LSLV","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"Royal Gold \/ XS","offer_id":63503686435185,"sku":"SHRT-SEVI-GOLD-XS\/NO-LSLV","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"Royal Gold \/ 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\u003cp\u003eI arrived late.  So late that even the most die-hard smokers had managed to take their last drags and enter the conference room well before me.  This was Paris, so that’s très tard.\u003c\/p\u003e\n            \u003cp\u003eI scuttled past reception and navigated the stairs.  The speaker was already 10 slides into his PowerPoint, and the light from my opening the door pierced the darkness like an emergency flare.  “Désolé”, I muttered sheepishly.  It was standing room only at the tech event to which I had been summoned, the honor being the vestige of a previous life as a tech founder.  I thanked my lucky stars and got busy plastering myself against the back wall.\n\u003c\/p\u003e\n            \u003cp\u003eI dutifully paid attention for the first few minutes, but soon my mind wandered.  And that’s when it hit me.  Out of the 150 people in the room who were men, evenly representing France, Germany, the Netherlands, the UK and the US, nearly every one had on a navy blazer, or a variation of the same sport coat.  \n\u003c\/p\u003e\n            \u003cp\u003eIt was like they had been issued uniforms someplace that morning.  Those who weren’t wearing the navy blazer look, mostly West Coast Americans, were even more poorly situated.  They had on the old Northface + jeans look. Had this combo become a security requirement when boarding a flight from SFO or SEA?\n\u003c\/p\u003e\n            \u003cp\u003e \u003c\/p\u003e\n            \u003cp\u003eI began noticing this pattern everywhere I went.  And that made me sad.  I’m in my early 50’s, so nobody has to tell me how hard making the midlife wardrobe transition is.  I also know that the temptation to dress to fit in by wearing exactly the same thing as your colleagues can be overpowering. \n\u003c\/p\u003e\n            \u003cp\u003e \u003c\/p\u003e\n            \u003cp\u003eI designed the Varial Shirt-cut Jacket as an answer to this conundrum.  They’re more than the overshirts we wore as kids, although they do have that same, cool lines to them.  They’re skate-cut, have lightly structured European tailoring, and I make them from my favourite French jacquard fabrics.\u003c\/p\u003e\n            \u003cp\u003e \u003c\/p\u003e\n            \u003cp\u003eWhen everyone else has the blue blazer, you’ll hit all the classic “success notes” that a blazer used to signal, all the while cutting a fresher and more stylish silhouette.\n\u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Burnt Orange Edit \/ SM (Short)","offer_id":63503706030449,"sku":"SCJK-VARI-MIXX-SM\/SH-ORNG","price":899.0,"currency_code":"EUR","in_stock":false},{"title":"Burnt Orange Edit \/ MD (Short)","offer_id":63503706063217,"sku":"SCJK-VARI-MIXX-MD\/SH-ORNG","price":899.0,"currency_code":"EUR","in_stock":true},{"title":"Burnt Orange Edit \/ LG (Short)","offer_id":63503706095985,"sku":"SCJK-VARI-MIXX-LG\/SH-ORNG","price":899.0,"currency_code":"EUR","in_stock":false},{"title":"Burnt Orange Edit \/ 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