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(Long)","offer_id":63503738143089,"sku":"SHRT-HNLY-MILI-XL\/LO-LSLV","price":185.0,"currency_code":"EUR","in_stock":true},{"title":"Military Olive \/ 2XL (Long)","offer_id":63503738175857,"sku":"SHRT-HNLY-MILI-2X\/LO-LSLV","price":185.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2745\/6113\/files\/ycm-ss6-01264104-v2.jpg?v=1777043202"},{"product_id":"power-cable-sweater-2026-edition","title":"Power Cable Sweater 2026 Edition","description":"\u003ch2\u003eTHE SWEATER YOUR GRANDKIDS WILL FIGHT OVER AT YOUR FUNERAL\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTh\u003c\/span\u003e\u003cspan\u003ee 2026 Editon\u003c\/span\u003e\u003cspan\u003e keeps the magic: 100% Pima Cotton. The best cotton in the world — grown in Peru, \u003c\/span\u003e\u003cspan\u003emilled in Italy, \u003c\/span\u003e\u003cspan\u003elong-fibered, silky, and incredibly soft. It regulates temperature naturally, so you can layer it in winter or throw it on during a cool summer evening.\u003c\/span\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eI wore the 2023 version on \u003c\/span\u003e\u003cspan\u003emy trek to \u003c\/span\u003e\u003cspan\u003eEverest\u003c\/span\u003e\u003cspan\u003e Base Camp\u003c\/span\u003e\u003cspan\u003e — and then wore the same sweater on \u003c\/span\u003e\u003cspan\u003ean anniversary trip to the Four Seasons in Athens\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThat’s what Pima does: it works, year-round.\u003c\/span\u003e\u003cspan\u003e (And it turned heads in both places.)\u003c\/span\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cspan\u003eWe decided that a sweater this cool needed very cool buttons. I reached out to a button factory in Milan I’ve long admired and they agreed to make these low-key cool, semi transparent, oversized buttons\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e We created them in matching colors, and if you look carefully, you’ll see a hidden layer of mesh inside\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eI think they pair beautifully with the\u003c\/span\u003e\u003cspan\u003e updated \u003c\/span\u003e\u003cspan\u003eknit \u003c\/span\u003e\u003cspan\u003epattern \u003c\/span\u003e\u003cspan\u003efor an\u003c\/span\u003e\u003cspan\u003e even cleaner and more sculpted\u003c\/span\u003e\u003cspan\u003e look\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cspan\u003eWear it buttoned up like a classic sweater, or open as a light layer over a Henley, V-neck, or any other shirt. It works with every pant we make — from Retinol to Skyline to Drücken — and pulls its weight in any setting, from office to weekend. From classic to athletic looks.\u003c\/span\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cbr aria-hidden=\"true\"\u003e\u003cspan\u003eThe 202\u003c\/span\u003e\u003cspan\u003e6 \u003c\/span\u003e\u003cspan\u003edrop comes in: White Lotus, Ivory, Spectra Yellow, British Green, Berlin Black, and Creamsicle Orange.\u003c\/span\u003e\u003cbr aria-hidden=\"true\"\u003e\u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Berlin Black \/ SM","offer_id":63503720186225,"sku":"KNIT-PCAB-BBLC-SM\/NO-2025","price":499.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ MD","offer_id":63503720218993,"sku":"KNIT-PCAB-BBLC-MD\/NO-2025","price":499.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ LG","offer_id":63503720251761,"sku":"KNIT-PCAB-BBLC-LG\/NO-2025","price":499.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ 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It’s what makes a shirt collar look sexy, not stuffy.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"826\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"1143\"\u003e\u003cstrong data-start=\"828\" data-end=\"852\"\u003eThird — the details. \u003c\/strong\u003eThe Dwayne uses our signature honeycomb hex knit for texture that’s fresh yet timeless. Cognac Silk™–lined seams for comfort and longevity.\u003cbr data-start=\"996\" data-end=\"999\"\u003eA forward-twisting side seam — an old Savile Row trick — that subtly slims your midsection. Nobody does this in knitwear anymore. We still do.\u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"1143\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"1143\"\u003eI wear mine everywhere — the beach, the office, travel days. 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I CHANGED MY MIND.\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eI’ll just grab that old polo,” said David Beckham, never. For years that was my position. Then we went and made the best one I’ve ever seen. French linen from Normandy. A subtly fashion-forward collar that holds all day. A mid-bicep sleeve with a button placket that does something no other polo does. A curved hem that makes you look Continental, not schlubby.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis is that shirt.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor years I’ve been on record. On the website, to customers, out loud at New York Fashion Week: polos after 40 are just lazy, I said. I loved to quip: “I’ll just grab that old polo,” said David Beckham, never.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAnd then a small voice in the back of my head: What if the problem isn’t the polo? What if nobody’s ever made one properly?\u003cbr\u003eI went outside to find Nicky. It had been a good 20 minutes since he’d had a cigarette, so I was sure to find him there. Nicky Pachev is our principal designer - a genius at garment shape. He patiently watched me talk smack about polos for ages, knowing full well that the subsequent conversation was going to happen. It took a year. Here’s what we built.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e1. THE FABRIC\u003c\/strong\u003e\u003cbr\u003eFrench linen from Normandy - the only place on earth where the soil, the Atlantic air, and frankly whatever else the French have going on up there produces the best raw material for light linen on the planet. Not a close call. From Normandy it travels to Porto, just up the road from Y.Chroma HQ in Lisbon, where we mill and dye it. It doesn’t just cover you. It gives you something. The fabric’s job is to enhance your shape - and it does.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2. THE CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eThe collar on your average mall polo is a band of ribbed fabric - easy to manufacture, frumpy right out of the gate. Ours is subtly fashion-forward. Precision sewn, interlined, bonded with paper-thin canvas. A hidden, suit jacket-style buttonhole. No surface buttons. It stands all day.\u003cbr\u003eThe sleeve hits at mid-bicep. The button placket at the cuff adds quiet visual weight to the bicep area in the down position - low-key, never gimmicky. Fold it up and button it into place when you’ve been hitting the gym. You’ll know why in about three seconds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3. THE HEM\u003c\/strong\u003e\u003cbr\u003eNinety-nine percent of mall polos cut straight across the front. That’s not a fashion choice - that’s a production choice. Sewing a proper curve without puckering is murderously difficult. So they don’t bother. We bother. Ours lands halfway down your zipper in front, a little longer in the back, with a gentle curve up at the sides to pocket level. Continental, not schlubby. Longer leg. We also rotate the side seam slightly forward - an old Savile Row trick that trims the midsection. The lads who know, know.\u003cbr\u003e\u003cbr\u003eNever put this or any other garment you care about in that dryer, boys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Midnight Blue \/ SM","offer_id":63503729033585,"sku":"SHRT-MADE-MDBL-SM\/NO-FRLN-SSLV","price":325.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ MD","offer_id":63503729066353,"sku":"SHRT-MADE-MDBL-MD\/NO-FRLN-SSLV","price":325.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ LG","offer_id":63503729099121,"sku":"SHRT-MADE-MDBL-LG\/NO-FRLN-SSLV","price":325.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ XL","offer_id":63503729131889,"sku":"SHRT-MADE-MDBL-XL\/NO-FRLN-SSLV","price":325.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ 2XL","offer_id":63503729164657,"sku":"SHRT-MADE-MDBL-2X\/NO-FRLN-SSLV","price":325.0,"currency_code":"EUR","in_stock":true},{"title":"British Green \/ 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A SHIRT FORMAT. SO, WE TOOK ACTION.\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cem\u003eSublime French linen, tailored inner framework and a fashionable (non-Costco shirt) collar brings the big-time new heat to this old staple of a shirt. \u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eYou will fall hard for the \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMadeira Long Sleeve Polo \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e— in \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003esublime French Linen\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e milled exclusively for Y.Chroma. It comes in seven colorways, and it’s the result of more than a year of work, testing, and refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis is not the polo you grab off the table at Costco. It is strong up top and sleek — and sexy — everywhere else. It’s a year-round, functional daily driver that also radiates European cool.\u003c\/p\u003e\n\u003cp\u003eIf you're still reading this, here are the four big things we changed to pull off this fashion magic trick:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. The Collar\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMall collars are just a band of ribbed fabric, so they can look frumpy and tired right away. I will never frame your face with something frumpy and tired.\u003c\/p\u003e\n\u003cp\u003eOur Madeira French Linen Long Sleeve Polo starts with a proper collar stand, like a dress shirt, so it never sags. Then the collar itself is precision-sewn, interlined, and bonded with a paper-thin canvas so it has the right weight and structure.\u003c\/p\u003e\n\u003cp\u003eYou’ll notice it’s slightly larger than a traditional polo collar. I promise you can pull this off. And the hidden suit-style anchor buttons keep things positioned all day long.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. The Cuffs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eI like to roll the sleeves up, and that should look good. That’s why we built structured cuffs, carefully interlined with two button positions. When you fold the sleeves, they stay crisp and \"blocky\" all day instead of collapsing into that blown-out sausage roll most long-sleeve polos end up with.\u003c\/p\u003e\n\u003cp\u003eWe even lined the inside seams so that when the sleeves are rolled, you never expose unfinished seams. That is, perhaps, overkill. But, if it's worth doing, it's worth overdoing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. The Bottom Edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLook at the bottom edge and the way it works with the side seams. Most polos are cut straight across because that’s feasible to mass produce. Our bottom edge curves take more time than most entire polos take to make, but the payoff for you is obvious.\u003c\/p\u003e\n\u003cp\u003eIt has a gorgeous drape, and lands properly. I want it to hit about halfway down your zipper in the front, slightly longer in the back, with a gentle curve up toward pocket level on the sides. That curve does a lot of work. It creates a cleaner silhouette and visually lengthens the leg line.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. The Fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy did we choose Fench linen? \u003c\/p\u003e\n\u003cp\u003eLinen is made from the flax plant, and the best flax in the world for a supple linen comes from one place: Normandy. There are just some things that those Frenchies do better than anyone else in the world, and this is one of those things. It’s not a close call.\u003c\/p\u003e\n\u003cp\u003eThis fabric has a natural elasticity and an effortless drape. It allows colors to carry a subtle sheen that makes the fabric come alive in the light.\u003c\/p\u003e\n\u003cp\u003eBut great linen alone isn’t enough. You need structure behind it.\u003c\/p\u003e\n\u003cp\u003eSo we built the shirt with as much attention to the construction as we always do. Cognac Silk™ lines the armholes, the back panel is double-bonded, and key areas are reinforced so the shirt has structure where it needs it. This gives the top of the shirt the frame it needs so that the bottom drapes beautifully.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLads, this long-sleeve polo is a wardrobe game changer. Built for spring and summer, I think it will become one of your favorites.\u003c\/p\u003e\n\u003cp\u003eEnjoy.\u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Berlin Black \/ SM","offer_id":63503730213233,"sku":"SHRT-MADE-BBLC-SM\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":false},{"title":"Berlin Black \/ MD","offer_id":63503730246001,"sku":"SHRT-MADE-BBLC-MD\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ LG","offer_id":63503730278769,"sku":"SHRT-MADE-BBLC-LG\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ XL","offer_id":63503730311537,"sku":"SHRT-MADE-BBLC-XL\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ 2XL","offer_id":63503730344305,"sku":"SHRT-MADE-BBLC-2X\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ 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XL","offer_id":63503730966897,"sku":"SHRT-MADE-MILI-XL\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Military Olive \/ 2XL","offer_id":63503730999665,"sku":"SHRT-MADE-MILI-2X\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Quartz Pink \/ SM","offer_id":63503731032433,"sku":"SHRT-MADE-QPNK-SM\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Quartz Pink \/ MD","offer_id":63503731065201,"sku":"SHRT-MADE-QPNK-MD\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Quartz Pink \/ LG","offer_id":63503731097969,"sku":"SHRT-MADE-QPNK-LG\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Quartz Pink \/ XL","offer_id":63503731130737,"sku":"SHRT-MADE-QPNK-XL\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Quartz Pink \/ 2XL","offer_id":63503731163505,"sku":"SHRT-MADE-QPNK-2X\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"White Lotus \/ SM","offer_id":63503731196273,"sku":"SHRT-MADE-WHLT-SM\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"White Lotus \/ MD","offer_id":63503731229041,"sku":"SHRT-MADE-WHLT-MD\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"White Lotus \/ LG","offer_id":63503731261809,"sku":"SHRT-MADE-WHLT-LG\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"White Lotus \/ XL","offer_id":63503731294577,"sku":"SHRT-MADE-WHLT-XL\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"White Lotus \/ 2XL","offer_id":63503731327345,"sku":"SHRT-MADE-WHLT-2X\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Italian Plum \/ SM","offer_id":63574769172849,"sku":"SHRT-MADE-PLUM-SM\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Italian Plum \/ MD","offer_id":63574769205617,"sku":"SHRT-MADE-PLUM-MD\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Italian Plum \/ LG","offer_id":63574769238385,"sku":"SHRT-MADE-PLUM-LG\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Italian Plum \/ XL","offer_id":63574769271153,"sku":"SHRT-MADE-PLUM-XL\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true},{"title":"Italian Plum \/ 2XL","offer_id":63574769303921,"sku":"SHRT-MADE-PLUM-2X\/NO-FRLN-LSLV","price":349.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2745\/6113\/files\/ycm-ss8-polo-022612277.jpg?v=1777043159"},{"product_id":"madeira-polo-aeroweave","title":"Madeira Polo Aeroweave","description":"\u003ch2 data-start=\"224\" data-end=\"342\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eTHE MADEIRA POLO AEROWEAVE WILL REDEFINE HOW YOU THINK ABOUT POLOS.\u003c\/h2\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003eThe \u003cstrong\u003eMadeira Polo Aeroweave Edition\u003c\/strong\u003e redefines the way you think about this long-time staple. Here are the three things I think you’ll love.\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e1. Upleveled Aeroweave™ Fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThis is where everything starts. This fabric is called Aeroweave, and it’s our own version of a classic 60's textile that’s been used on sports stuff forever. Being us, we took it to a new level. We mill Y.Chroma’s exclusive Aeroweave™ in Milan. It’s light. It drapes beautifully. It moves like a couture fabric. And it has \u003c\/span\u003e\u003ci data-stringify-type=\"italic\"\u003ejust the right amount of edge.\u003c\/i\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p-rich_text_section\"\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cstrong\u003e2. The Construction\u003c\/strong\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eYou already know the deal: turn it inside out. Everything matters, every detail has a purpose. Making an ultra-breathable fabric really sing is like building a light aircraft. It’s the inner structure that matters. The key areas are lined with Cognac Silk™, the back panel is double-bonded, just like the button strip, so the shirt doesn’t sag. Interior stitching is a master class in technique — and it shows.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp class=\"p-rich_text_section\"\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cstrong\u003e3. The Collar\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eI think this collar took more planning than the shuttle program. \u003c\/span\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eA floppy collar quickly makes you look sloppy.  But too stiff and the shirt ends up looking like a golf shirt with a logo on the chest. That’s also a no-go. \u003c\/span\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eWe built a collar with just the right amount of strength. Strong enough to frame your neck, soft enough to look natural. You get that sharp neck-to-shoulder triangle, that makes you look strong up top. This collar took time, engineering, and a whole lot of puzzle-piece cutting. But when you see it on your body, you see the difference immediately. Just this collar has probably 2x the sewing operation of any other whole polo shirt you’ve ever worn.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eLads, the Madeira Polo Aeroweave is stunning. It’s lightweight, engineered, sculpted — and it’ll completely change how you look at polos from now on. I hope you love it as much as I do!\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Dark Military Olive \/ SM","offer_id":63503754985841,"sku":"SHRT-MADE-MILI-SM\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Military Olive \/ MD","offer_id":63503755018609,"sku":"SHRT-MADE-MILI-MD\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"Dark Military Olive \/ LG","offer_id":63503755051377,"sku":"SHRT-MADE-MILI-LG\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Military Olive \/ XL","offer_id":63503755084145,"sku":"SHRT-MADE-MILI-XL\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Military Olive \/ 2XL","offer_id":63503755116913,"sku":"SHRT-MADE-MILI-2X\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Quartz Pink \/ 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MD","offer_id":63503755346289,"sku":"SHRT-MADE-BBLC-MD\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ LG","offer_id":63503755379057,"sku":"SHRT-MADE-BBLC-LG\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"Berlin Black \/ XL","offer_id":63503755411825,"sku":"SHRT-MADE-BBLC-XL\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Berlin Black \/ 2XL","offer_id":63503755444593,"sku":"SHRT-MADE-BBLC-2X\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":false},{"title":"French Blue \/ SM","offer_id":63503755477361,"sku":"SHRT-MADE-FBLU-SM\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"French Blue \/ MD","offer_id":63503755510129,"sku":"SHRT-MADE-FBLU-MD\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"French Blue \/ LG","offer_id":63503755542897,"sku":"SHRT-MADE-FBLU-LG\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"French Blue \/ XL","offer_id":63503755575665,"sku":"SHRT-MADE-FBLU-XL\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"French Blue \/ 2XL","offer_id":63503755608433,"sku":"SHRT-MADE-FBLU-2X\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"British Green \/ SM","offer_id":63503755641201,"sku":"SHRT-MADE-BRGR-SM\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"British Green \/ MD","offer_id":63503755673969,"sku":"SHRT-MADE-BRGR-MD\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"British Green \/ LG","offer_id":63503755706737,"sku":"SHRT-MADE-BRGR-LG\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"British Green \/ XL","offer_id":63503755739505,"sku":"SHRT-MADE-BRGR-XL\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"British Green \/ 2XL","offer_id":63503755772273,"sku":"SHRT-MADE-BRGR-2X\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ SM","offer_id":63503755805041,"sku":"SHRT-MADE-MDBL-SM\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ MD","offer_id":63503755837809,"sku":"SHRT-MADE-MDBL-MD\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ LG","offer_id":63503755870577,"sku":"SHRT-MADE-MDBL-LG\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ XL","offer_id":63503755903345,"sku":"SHRT-MADE-MDBL-XL\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Midnight Blue \/ 2XL","offer_id":63503755936113,"sku":"SHRT-MADE-MDBL-2X\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Soybean \/ SM","offer_id":63503755968881,"sku":"SHRT-MADE-SOYB-SM\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Soybean \/ MD","offer_id":63503756001649,"sku":"SHRT-MADE-SOYB-MD\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Soybean \/ LG","offer_id":63503756034417,"sku":"SHRT-MADE-SOYB-LG\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Soybean \/ XL","offer_id":63503756067185,"sku":"SHRT-MADE-SOYB-XL\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Soybean \/ 2XL","offer_id":63503756099953,"sku":"SHRT-MADE-SOYB-2X\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Platinum \/ SM","offer_id":63503756132721,"sku":"SHRT-MADE-PLTN-SM\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Platinum \/ MD","offer_id":63503756165489,"sku":"SHRT-MADE-PLTN-MD\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Platinum \/ LG","offer_id":63503756198257,"sku":"SHRT-MADE-PLTN-LG\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Platinum \/ XL","offer_id":63503756231025,"sku":"SHRT-MADE-PLTN-XL\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true},{"title":"Platinum \/ 2XL","offer_id":63503756263793,"sku":"SHRT-MADE-PLTN-2X\/NO-AERO-SSLV","price":299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2745\/6113\/files\/ycm-ss4-002935.jpg?v=1777043154"},{"product_id":"becker-5-pocket-pant","title":"Becker 5-Pocket Pant","description":"\u003ch2\u003eTHE 5-POCKET PANT WE DESERVE LAUNCHES TODAY\u003c\/h2\u003e\n\u003cp\u003e2 years ago, Y.Chroma customer Don Schloth insisted that we needed to make a really great 5-pocket pant. Don and I went on to become good friends, which means he continues to remind me!\u003c\/p\u003e\n\u003cp\u003eThe old 5-pocket has bugged me for years. It's a men's wardrobe staple, but they're a dime a dozen. Plus, they make my ass look flat.\u003c\/p\u003e\n\u003cp\u003eHow do you make a 5-pocket pant that's special? (And that doesn't make your midlife ass look blah?) Well, we had to add a few things that nobody else will do...and remove the one thing that's been a problem for a 150 years.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHere are the top 3 things I believe make this the best 5-pocket you can buy, anywhere.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. More Camera Metal Than A Nikon\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOf course — of course — we included the famous Y.Chroma waist band. They're the key to a superb pant. Just this piece has many more operations to construct than any whole pant in the mall. It's a ton of work but once you try it you'll never go back.\u003c\/p\u003e\n\u003cp\u003eThen we kept going. Buttons are now black metal, and ribbon mounted — inspired by WWI officer uniforms designed to work in the trenches. Interior buttons, a man-sized zipper and properly scaled zipper pull are all finally sized and built to the standard we wanted.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. The Fabric\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe want back to work in Milan to remaster and recolour the fan-favourite Becker Pant fabric. This fabric is rugged and yet it has incredible drape. This is hard. You can get a pretty decent cotton twill for a few bucks a yard and, honestly, 100% of the pants in the mall do that because it works. This twill costs quite a bit more than a few bucks a yard, but wow. It has drape. This allows the pant to go up-market when the room you're walking into is a bit more polished.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Your Ass Looks Great\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e5-pocket pants have used the same triangle panel you see at the top of jeans (including ours) since 1870. This tends to work with denim. But with other fabrics it can make your ass look flat because it applies pressure at the top of the back of the pant. That just flattens the whole back of the house. This is a shame because it prevents a great fabric from working for you.\u003c\/p\u003e\n\u003cp\u003eThis fabric is outstanding. To let it do its thing, we took this super rugged pant build and made the back like a bespoke suit. It's a puzzle made from a single piece of fabric. No triangle panel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eI'm so proud of this new piece. Hats off to the entire team who have worked long and hard to bring it to life!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Y.Chroma Apparel","offers":[{"title":"Military Olive \/ 32\/30","offer_id":63503756296561,"sku":"PANT-BECK-MILI-32\/30-5POC","price":399.0,"currency_code":"EUR","in_stock":true},{"title":"Military Olive \/ 32\/32","offer_id":63503756329329,"sku":"PANT-BECK-MILI-32\/32-5POC","price":399.0,"currency_code":"EUR","in_stock":false},{"title":"Military Olive \/ 34\/28","offer_id":63503756362097,"sku":"PANT-BECK-MILI-34\/28-5POC","price":399.0,"currency_code":"EUR","in_stock":true},{"title":"Military Olive \/ 34\/30","offer_id":63503756394865,"sku":"PANT-BECK-MILI-34\/30-5POC","price":399.0,"currency_code":"EUR","in_stock":true},{"title":"Military Olive \/ 34\/32","offer_id":63503756427633,"sku":"PANT-BECK-MILI-34\/32-5POC","price":399.0,"currency_code":"EUR","in_stock":false},{"title":"Military Olive \/ 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